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THE WHYRED LOOK
LOOK BOOK

Women's Look

Spring / Summer 2012

For the Spring/Summer 2012 collection Whyred finds inspiration from Russia where cosmic communistic architecture meets old traditional Dacha houses. The collection has a lean and minimalistic silhouette with garments inspired by the Russian military and the late 70s and early 80s.

 

 

 

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LOOK BOOK

Men's Look

Spring / Summer 2012

For this season Whyred finds inspiration from Russia where cosmic communistic architecture meets old traditional Dacha houses. With a lean and minimalistic silhouette with garments inspired by the Russian military and late 70s and early 80s British bands from the ledgendary club Factory, Whyred offers a collection for the modern man.

 

 

 

 

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WHYRED FASHION SHOW
Watch the Autumn / Winter 2011 Fashion Show
JOURNAL
INSPIRATION  10 MAY 2012
Max's Kansas City

Many stories have been told, countless fables have been written, innumerable poems have been scribbled down and numerous songs have been sung about Max’s Kansas City. It was a home for dreams, not where they could come through, but where they actually existed. Empty of people the place looked like a taxi driver café – worn down and with its best years behind it. Yet within Max’s humble and tranquil shell lay something down right spectacular, a feeling of the future, then and now. All at once.

 

David Bowie, Iggy Pop, the Velvet Underground, the New York Dolls, Ramones, Television, Suicide, Blondie, Talking Heads, Tom Waits, Bruce Springsteen and Mink DeVille. These were just some of the great musicians that frequently could be seen here, either performing or simply just hanging around drinking, laughing, sleeping, dancing or whatever they felt like. Besides music there were foremost other forms of artists that frequented this legendary abode. Among others were Robert Rauschenberg, Roy Lichtenstein, Philip Glass, William S. Burroughs, Allen Ginsberg, Robert Mapplethorpe and of course Andy Warhol and his chic entourage.

 

But if dreams can be made, if they exist and have become reality, they can also be smashed, killed, severed and maimed and unfortunately that was what happened to many of the regulars at Max’s. Some of them ended up dead or without a joy of life at the inevitable end of this exciting and sparkling period.

 

Even though it closed over thirty years ago the legacy lives on and is still an inspiration to this day. Most of us never got the chance to go there but just the thought of what went on there and what Max’s did for the young artists of that time is enough to forever be in awe.

 

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INSPIRATION  30 APR 2012
Chinos

War as an entity is always bad, horrible, atrocious and abominable. It strangles the soul with shiny arms of state aided metal. But out of something that horrifying must come some good, and so does it.

 

Much of our day-to-day stuff like the internet and the Iphone, those things that helps us with our leisurely life style, comes from developments made by the military industrial complex. The most influential item to come out of that idea geyser are probably the Khakis, an invaluable and imperishable part of our contemporary urban uniform.

 

The Khakis origin is from the British military in India in the middle of the nineteenth century. Inspiration comes from the native uniform worn by the Indian recruits and was cool enough in the heat and strong enough to endure hard usage. Material was from the beginning either linen or cotton but nowadays can also be made in cotton-synthetic blends.

 

Although they have a long history and are an offspring from the military none of that matters, because they have since long made their own history and legacy. They’ve broken free from time and are now iconic and one of the most important parts of the preppy uniform. And have always been and will forever be one of the corner stones of the Whyred look, worn by such legends as Steve McQueen and Truman Capote.

 

Shop chinos >> 

 

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NEWS  24 APR 2012
Refused looking good in Whyred suits.

Refused, one of the best hardcore bands in the world if you ask us, reunited after 14 years of silence this summer and headed out for a tour!

 

We were lucky to meet them and had the honor to dress them in Whyred suits!

 

Here is singer Dennis Lyxzén in Zachary blazer, Cron pants, black Colin shirt and Göthberg shoes, playing live at Coachella.

 

We can't wait to watch them play at Way Out West in August!

 

Refused on Facebook >>

Way Out West on Facebook >>

 

Shop >> 

 

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WEBSHOP
NEWS

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Men's Jersey
Women's Pants
Women's Accessory
WHYRED NEWS
HEROES
Style before Fashion

The Heroes wardrobe expresses the essence and style of Whyred. You will always find these classics in Whyred stores. Read more about the concept.

WHYRED OUTLET

Past collection items

at great prices!

MUSIC
WHYRED PLAYLIST 9
New Heroes playlist

New updated Whyred playlist. Go to Whyred Music to download the spotify link.

STORES
WHYRED FLAGSHIP STORE
Visit our flagship store at Mäster Samuelsgatan 3

Get an exclusive service by our great staff, free tailoring on our suits and display the whole selection from our Autumn / Winter Collection. Find your nearest Whyred store or shop in shop with our storefinder.

OPENING HOURS
Spring holidays opening hours

 

Whyred Flagship Store 

Mäster Samuelsgatan 3, Stockholm 

Holy Thursday, May 17: 12pm - 4pm

Friday, May 18: 10pm - 6pm 

Sweden's National day, Juni 6: 12pm - 4pm

Midsummer June 22, 23 and 24: closed

 
 
Whyred Store
Södra Larmgatan 13, Göteborg
Holy Thursday, May 17: 12pm - 4pm
Sweden's National day, Juni 6: 12pm - 4pm
Midsummer June 22, 23 and 24: closed
 
 
Whyred Store
Södergatan 20, Malmö
Holy Thursday, May 17: closed
Sweden's National day, Juni 6: closed
Midsummer June 22: 10am - 4pm
Midsummer Day June 23: closed
 
 
Whyred Store
Pilestræde 35, Copenhagen
Holy Thursday, May 17: Closed
Pinsedag, May 27: Closed
Pinsedag, May 28: Closed

 
Whyred Outlet Store
Drottninggatan 94, Stockholm 
Holy Thursday, May 17: 12pm - 4pm
Sweden's National day, Juni 6: 12pm - 4pm
Midsummer June 22, 23 and 24: closed
 

 

Whyred Head Office 
Hudiksvallsgatan 8, 113 30 Stockholm, Sweden
Phone: +46 8 528 00 595 Fax: +46 8 528 00 596 Mail: info@whyred.com