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ART
Whyred and Liljevalchs have a love affair.
Folkform installation at Whyred Flagship store during Stockholm Furniture Fair

The Stockholm-based art and design duo Folkform exhibited their ”Handmade mass production” collection at the Whyred Flagshipstore during the 2011 Stockholm Furniture Fair. The duo describes the new work as a celebration of old industrial processes and traditional manufacturing techniques. The exhibition showed limited edition pieces of lamps and candle holders in brass and bronze. For more information on Folkform please visit www.folkform.se 

 

 

Lawrence Watson's photos of Paul Weller 

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In fall 2010 Whyred held an exhibition in the flagship store in a collaboration with Pelle Unger. The exhibition displayed photos of Paul Weller's life taken by London photographer Lawrence Watson. "The modfather" Paul Weller's styling and look has always been a great inspiration for Whyred designer Roland Hjort.

COPYRIGHT 2011 SNAP GALLERIES / Lawrence Watson

 

Exile on Main Street - release party

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In spring 2010 Whyred held an exhibition in the flagship store for a collaboration with Pelle Unger promoting the new release of Exile on Main Street by the Rolling Stones. The exhibition displays photos taken during the early 1970’s by photographer Dominique Tarlé when the original recordings of the album took place in Villa Nellcôte outside Nice, France. Dizzy wine lunch sessions in beautiful, lush riviera settings are portrayed with legendary girlfriends Bianca Jagger and Anita Pallenberg taking care of the family in the background.

COPYRIGHT 2011 SNAP GALLERIES / Lawrence Watson

 

Igor Zimmerman "La vitesse Et La Pierre"

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'La Vitesse Et La Pierre' is an epic short film made in a collaboration with Whyred. It is a fun, poetic, and melancholy story told entirely through still images and sound. The film was created by director Igor Zimmermann, photograper duo Frode Fjerdingstad and Marcus Palmqvist and was produced by B-Reel Films.

 

Exploring new sides of the creative process to try and find a new visual form in between film and photography this creative team used new procedures and changed roles and responsibilities throughout the production to loosen up the traditional way of making a film. The line between actor, photographer and director was dissolved. The film was shown during a Whyred event at Bio Rio.

 

Jonas Nobel Art Objects

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Choosing Jonas Nobel for this third collaboration was completely natural. Similar to Whyred, Nobel is a multifaceted artist who uses a variety of styles to express his viewpoint. With his political undertone, Nobel uses juxtaposition of materials and techniques and subliminal humor to express his anger or frustration with a particular topic.

Nobel made exclusevly for Whyred three art objects: A poetic umberella and scarf and a thoughtfull mirror diplaying the text  ”Stil Alive” in the mirroring.
 

 

Roger Andersson Art Objects  

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Roger Andersson is mostly known for his seductive ink drawings and aquarelles, but he also works with sculptures and installations. He is frequently represented in exhibitions in Europe and the US and he is described as an artist with a genuine knowledge of the craft and a passion for the smallest of details. The dualism between the polished and decorative on the one hand, and the surprising on the other is typical of Roger Andersson’s art. He very often uses a kind of typography in his images that is loaded with symbols and he also combines idyllic aesthetics with non-idyllic content. The Whyred collaboration with Roger was a collection of luxurious leather bags with Rogers illustrations engraved. His semi pornographic aquarell drawings of a loving couple in the paradise was also printed on our tees.

 

 

Jockum Nordström  Art Objects

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The first project in the Art series was a collection of men’s and women’s underwear decorated by the famous Swedish artist Jockum Nordström. Jockum is one of Swedens most prominent contemporary artists on the international scene. He is represented at MoMA in New York and recently had a solo exhibition at Moderna Museet in Stockholm.

 

The Jockum/Whyred underwear is decorated with two of Jockum’s most characteristic pencil drawing motives:

the sailing boats of Nordström’s childhood and the small birds that can open our eyes to the richness of nature.

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Whyred Head Office 
Hudiksvallsgatan 8, 113 30 Stockholm, Sweden.
Phone: +46 8 528 00 595 Fax: +46 8 528 00 596 Mail: info@whyred.com